A sample audit report

The short version

What we found

• The site is built on a common website builder. It works, and nothing about it has to be thrown away.
• The builder account is in your marketer’s name. If you part ways, the site may stay with them.
• Your service pages and your photo gallery are the strongest parts of the site.

Why it matters. What you keep and what you own decide how easy it is to change anything later.

What to do. Ask your marketer, in writing, to move the website account into your name, or to give you an owner login.

What we found

• Your web address renews inside your marketer’s account, so you don’t see the renewal notices.
• Google Analytics is installed twice on some pages, which counts some visits twice.
• Your email runs on a different address from your website. That’s fine; it just means two accounts to keep safe.

Why it matters. A missed renewal can take your site and email offline. Double-counted visits make it hard to tell what’s working.

What to do. Get the web address moved to an account in your name, and keep a list of every login with who controls it.

What we found

• Your Google listing is verified and has plenty of good reviews.
• The hours on your listing are different from the hours on your website.
• The listing has few recent job photos, and your service pages rarely mention the towns you work in.

Why it matters. Google shows the businesses whose details are complete, consistent and current. Mismatched hours look careless to customers too.

What to do. Pick the right hours and make them the same on Google, your website and the main directories.

What we found

• We asked AI assistants the questions your customers ask, like “Who’s a good roofer in Anytown?”.
• When we asked about you by name, the answers knew who you are. When we asked for a recommendation, other roofers were named instead.
• The answers mostly cited directory and review sites, not your own website.

Why it matters. People are starting to ask AI assistants who to call. The assistants lean on the listings they trust, so those details need to be right.

What to do. Make your name, phone, hours and services match on the directories the answers cite, and add a page that answers the questions customers ask.

What happens after the report

Nothing, unless you want it to. The report is yours to act on with or without us. If you’d like help, reply to the email and we’ll talk through which of the findings, if any, are worth paying someone to fix.

The short version

What we found

• The site is built on a common website builder. It works, and nothing about it has to be thrown away.
• The beer list and food menu are photos of the board: hard to read on a phone, and hard for Google and AI assistants to read at all.
• Your events page and your taproom photos are the strongest parts of the site.

Why it matters. A beer list and menu people can read on a phone is what turns a search into a visit.

What to do. Put the current beer list and food menu on the page as text. Keep the photo of the board too, if you like it.

What we found

• Your web address was registered by a former manager, and the renewal notices go to their email.
• The private-events form sends to a general inbox that nobody checks every day.
• Your email settings don’t stop others sending mail that looks like it comes from you.

Why it matters. A missed renewal can take your site and email offline. An event inquiry nobody sees is a booking you don’t get.

What to do. Move the web address to an account in the business’s name, and send the events form to the person who books events.

What we found

• Your Google listing is verified and has plenty of good reviews.
• Holiday and release-night hours were never added, so the listing can show you open when you’re closed.
• The menu link on the listing goes to an old menu.

Why it matters. Guests check Google before they drive over. Wrong hours cost you the visit, and sometimes a review.

What to do. Set your regular and holiday hours on Google, and point the menu link at the menu page on your own site.

What we found

• We asked AI assistants the questions your guests ask, like “Where’s a good brewery with food in Anytown?”.
• When we asked about you by name, the answers knew who you are. When we asked for a recommendation, other places were named instead.
• The answers mostly cited directory and review sites, and one gave taproom hours you no longer keep.

Why it matters. Guests are starting to ask AI assistants where to go. The assistants lean on the listings they trust, so those details need to be right.

What to do. Make your name, hours and menu match on the directories the answers cite, and add a page that answers what guests ask: food, kids, dogs, parking and private events.

What happens after the report

Nothing, unless you want it to. The report is yours to act on with or without us. If you’d like help, reply to the email and we’ll talk through which of the findings, if any, are worth paying someone to fix.