Guides
Guides, answer first.
Plain answers for homeowners, and for the people who run local trade, restaurant and brewery businesses. Each guide starts with the short answer.
This edition
The SaifHaven Gazette
Guides editionPlain answers for owners and their customersFree to read
For homeowners
Roofing questions, for Northern Illinois and anywhere with real winters.
Roof repair or replacement: how to decide
A plain guide for homeowners: the signs that point to a repair, the signs that point to a new roof, and the questions to ask a roofer before you decide.
What to do after hail or wind damage
Steps for homeowners after a hail or wind storm: stay safe, record the damage, keep water out, talk to your insurer, and get an inspection before you sign anything.
How to choose a roofer in Northern Illinois
What to check before you hire a roofer in Northern Illinois: a license you can look up, insurance, a local address, a written estimate, and how they handle permits and winter weather.
For business owners
Getting found, choosing help and answering every call.
How restaurants and breweries get found on Google and in AI answers
A plain guide for restaurant and brewery owners: what Google and AI assistants read about you, and the listing, menu and website basics that help people find you, choose you and visit.
What to ask before hiring a web designer for your trade business
Questions for roofers, remodelers and other trade business owners to ask any web designer or marketing agency before signing: who owns what, how leads are tracked, what happens if you leave.
Missed calls: what they cost a contractor and how to stop losing them
A worksheet for contractors to estimate what missed calls cost their own business, plus practical ways to answer more calls and follow up the ones you miss.
Run a roofing company?
We build pages like this one for roofers’ own websites: guides that start with the answer, written so homeowners and AI assistants can read them, plus tools like an estimate calculator set to your rates.
Websites and tools for roofers Try the sample roof estimate calculator
Your next step
Start with the free audit.
We look at your website, how you show up on Google, and whether AI assistants mention you. Real people review every report before it’s sent.