Process
Four stages.
No surprises in the middle.
Every engagement runs the same way, and the number it is judged on is agreed before any work starts.
Pipeline audit
We look at what you currently spend, where leads come from, how fast they get called, and what a booked job costs you today. You get the findings whether or not you hire us.
Scoped proposal
Fixed price, named deliverables, and the specific number the engagement is judged on. If we do not think we can move it, we say so at this stage.
Build and instrument
We ship the work and wire up measurement at the same time, so attribution exists from day one rather than being reconstructed later.
Run and report
Monthly reporting against the agreed metric, and a standing call. Month-to-month after the initial term — no long lock-in.
Reporting
What shows up in the monthly report.
Impressions and keyword positions are diagnostics, not results. They appear in the detail, but these are the numbers the engagement is judged on.
Why most contractor marketing underperforms
The wrong number is being optimised.
Most contractor marketing reports impressions, keyword positions, and form fills. None of those pay for a crew. A campaign can triple its lead count and lose money if the leads are unqualified, slow to reach, or outside the service area.
Stage one is free.
The audit costs you 45 minutes and nothing else. You keep the findings whether or not there is a second stage.