Google Ads and Local Services Ads, run against job cost
Paid Search & LSA
Paid search for contractors is where budget disappears fastest. Broad match pulls in renters, researchers, and other contractors. Without call tracking and offline conversion data, the platform optimises toward whatever is cheapest — which is rarely the work you want.
We feed booked-job data back into the platform so bidding optimises against revenue rather than form fills, and we run LSA alongside search where the trade supports it.
Measured on
Cost per booked job by campaign
Timeline
Live in 1–2 weeks
Starting at
from $2,000/mo or 20% of ad spend
The work
What actually gets done.
- 01Local Services Ads — profile, licensing and insurance verification, budget pacing, dispute handling on bad leads
- 02Search campaigns — tight match types, negative-keyword hygiene, geo-fencing to real service areas
- 03Call tracking — dynamic number insertion, call recording and scoring, calls counted as conversions
- 04Offline conversion import — booked and won jobs pushed back to Google so smart bidding optimises on revenue
- 05Landing pages — one page per campaign intent, built for the call, not a generic homepage
What you get
Campaigns live with call tracking, offline conversion import wired, and weekly spend-to-booked-job reporting.
Scope paid search & lsa.
Send your site and your market. We will tell you whether this is the constraint worth spending on — and if it is not, which one is.